owners are still not using social media to its
maximum potential as part of their business
marketing mix. It has actually become quite
tiresome to hear some dismiss social media as a
“waste of time”.
Here are just a few reasons why you should be
using social media to market your business and
your brand.
Reason 1: Most social media platforms are FREE.
Even though I’m not an advocate of just signing
up to something because it’s free the very fact
that social media is pretty much given to us for
FREE is reason enough for any small business
owner to sign up to twitter, Facebook, LinkedIn,
Pinterest etc. There are costs associated for
advertising of course but it’s worth paying for
marketing…just in case I haven’t mentioned this
enough before.
Reason 2: Social Media is a great way to reach
a global audience. Most social media platforms
can be accessed pretty much anywhere across the
world, this means that you potentially have
access to the entire UNIVERSE to sell to…well
maybe not the universe but you catch my drift.
You can network with people in countries that
you have never even been to and start making
international sales.
Reason 3: You can make friends with benefits!
The benefits of social media influence have not
been valued enough in my opinion. Just one re-
tweet or share from the right person can make a
message go viral/trend within a matter of
seconds. Imagine what that can do to your
business brand. Get networking, don’t be shy,
you don’t even need to print business cards or
wear clothes to get networking on social media
(although I recommend that you do both)!
Reason 4: It is a great source of market
research, if you are savvy, smart and swift you
can jump on a trending topic and get some
coverage for your own business brand. Also by
monitoring what is trending or being talked
about on social media you can be more flexible
and imaginative with how you operate in your
own business.
Reason 5: It is a great way to get feedback
from your client base, your followers and fans
will not only let you know about what they
think about your business but they will let the
world know. This can be great if you’re excellent
at what you do…so make sure you are excellent
but even if you aren’t quite excellent you can
learn from feedback and people respond well to
great customer service via social media.
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